Our mission, vision and core values


Our mission is to be the best coatings company in the world as judged by our customers, shareholders, employees, suppliers and the communities in which we operate. >Learn more

We strive to achieve our mission by:
  • Adhering to our values, ethical business conduct and doing business with integrity.
  • Delivering sound financial results and providing value to our customers, so that in turn we create value for our shareholders.
  • Improving our safety performance.
  • Making progress in our environmental performance and helping our customers address their environmental challenges.
  • Supporting the communities where we work and live through volunteer and philanthropy efforts.


We want to be the paint and coatings brand the world trusts, when it matters most.

Our core values drive the service and leadership that we provide

Our business actions and decisions will always reflect the highest standards of integrity and ethical conduct.

Safety and environmental stewardship

Our products will be safe, reliable and environmentally responsible. We will create and maintain an accident-free work environment and will comply with laws and regulations.

Long-term relationships

We will create long-term relationships with customers, employees, suppliers and the communities in which we live and work. These relationships will be based on openness, integrity and trust.


Profitability and profitable growth are critically important to allow us to remain independent and attractive to stockholders.

Objectives, planning and review

All employees should know exactly what is expected of them and how this expectation aligns with the group and corporate objectives. We believe in semi-annual planning and review sessions for all employees.

Self-development and training

Personal development is a shared responsibility between employees and management. Employees should receive sufficient training to do their jobs and have opportunities to improve their skills and advance.

Recognition and reward

Employees should be recognized for their contributions to our performance through formal and informal reward programs that reflect individual and team performance. All employees should have an incentive compensation opportunity.

Consistency of style

Valspar's culture should be evident throughout the company. All employees should be accountable for becoming more productive and contribute to the maintenance of a low-cost environment.


Employees are encouraged to own Valspar stock and should act as owners.